It's a Match
This is completely unofficial. Completely without science. But I was wondering . . . .
You see, I once found a recipe for lentil soup, and in the course of printing it out, there was an option to sign up for more recipes from Prevention magazine. I didn't sign up at first--I wanted to taste the soup. It was delicious, and so I opted in to the recipe of the day, which I get every morning.
However, apparently I ALSO opted to receive book offers from Rodale, which publishes Prevention. So about every other day or so, I get an ad for a book coming in to my mailbox. I hit delete each and every time, but was not motivated enough to opt out.
Delete, delete, delete . . . these books go away. Though every once in a while, these last three months, I would see a book and think, "Hmm . . . now that sounds sort of interesting." But it was STILL not enough to make me order it.
Until today. A book about container gardening landed in my email box, and the ideas, the ad, what the book promises to be . . . sounds so perfect for me, for my patio, for the idea of recycling old household items, etc., that ladies and gentlemen, I think we have a winner. Without ever really SEEKING it, I have a book that is a match for me. A perfect match. A match I am excited about. I am ordering it!
Which got me thinking. Because Amazon sends me come-ons like this fairly often. "Because you bought this book on physics, we thought you might buy this OTHER newer and shinier book on physics." [Okay, so that's not the wording but . . . ]
And here's the thing. When Amazon sends me that for mysteries and thrillers, I never even read them. But when they send me physics ones (and YES, they do this for books on math and physics), I ALWAYS read the ads. They are matched perfectly to me, and even though my in-box is cluttered, I WILL PAUSE and read to see what's the latest shiny physics book I MUST have.
So completely unscientifically . . . does this ever work for YOU? Why or why not? Because I am starting to think that sometimes, it's just a matter of the "perfect" match in the subjective world of publishing. But I just wonder . . . so chime in today.
In the Dating Game of Publishing, do YOU ever find your Dream Date this way?


