Wednesday, October 27, 2010

Find Me

So this is sort of a little announcement, and . . . well, sort of not.

For (gulp) fifteen years, I have been a freelance book doctor, ghostwriter, editor, consultant, book packager (before that, I worked f/t in publishing) . . . If you want a decent picture of what's involved in ghostwriting, here's a great article. Sometimes, people I worked with don't mind me saying so. Sometimes I am in their acknowledgments. Sometimes . . . what I do is super secret [look, no link there!].

About eight years ago, I sold my first novel. That was 25 books ago, I think, give or take. Out of that novel, flowed six or seven Red Dress titles, three for MIRA, a couple for Silhouette, and a few for Penguin, as well as my middle-grade series now. For the most part, in the last eight years, my income was mostly novels, with freelance still there in the background. I had one HUGE client (corporate) that I wrote an annual report for each year, which was a very lucrative side gig. And I never, ever advertised. Usually, I would be tracked down through my agent for ghosting gigs, or through my website, or my cell would ring, and sometimes it would be a famous (!) person saying, "I got your name through . . . ."

ANYWAY, also in the last ten years, I became critique partners with this guy. We seemed to sometimes travel in similar freelance circles, and I KNEW what an awesome editor and writer he was because every two weeks, we were swapping pages (sounds so . . . illicit, doesn't it?). And about two months ago, we decided we would combine our freelance services for authors. In a sense, nothing changed, other than I have a partner, and THAT side of my freelance life is now easier to FIND ME. We bought a web address.

www.editingforauthors.com

And so now I am easier to track down in that regard.

And one more thing . . . if you clicked on "people I worked with" link . . . that author was publishing his own books a full decade before it was fashionable to (at least how fiction writers think of it with the Kindle). What many FICTION writers don't even think about or know with all the hullabaloo about self-pubbing, is that nonfiction business writers with a platform were on this gravy train YEARS ago, selling back of room, and using the books they published as a platform to get speaking engagements for key notes at 20K a pop. And MORE. Yeah . . . that's a lot of dough to stand in front of a room motivating people. What Jon and I have known, in all the insanity and snarkiness about self-pubbing is people have been doing it--and HIRING us--for years. I've packaged whole books in hardcover, memoirs . . . etc. That means I hired cover artists, typesetters, and fought for good print deals, as well as distribution. But what he and I also knew was that the people bringing their A-game were hiring pros to make the books as good or better than what a big publisher was doing.

So . . . now it's easier to find that other side of me. Sort of sounds like there are two me's, but . . . I've been juggling two lives for a long time now.

22 comments:

Kath Calarco 9:20 AM, October 27, 2010  

Congrats on the new/old venture! Here's to years of success - cheers!

Jon VanZile 9:22 AM, October 27, 2010  

That's a great point about nonfiction writers being far ahead of the self-publishing curve. I've worked with many, many nonfiction writers who realized early on they could personally make more money by self-publishing and selling their own books.

I think the ability to self-publish fiction profitably is very new territory right now, and when you peel back the acrimony on both "sides," it seems you'll find that everybody is on the same path at the moment: trying to figure out a way to capitalize on the e-book revolution. But for the first time, I think it's exciting that individual authors have the ability to compete on an almost-level playing field.

Erica Orloff 9:24 AM, October 27, 2010  

Thanks, KATH!!! :-)

Erica Orloff 9:27 AM, October 27, 2010  

Jon:
When I look at the spines of books in my office, there are DOZENS I produced and packaged and so on, that look FAB! All nonfiction, one or two memoirs. I think fiction brings in the added "but is it any good" element. Can they write and write well? And in the end, some will be very good . . . and some not. And often the ones that are not are going to be VERY bad . . . . and after a while, there will be this push to brand and push to somehow delineate the really good creative stuff out there.

I predict a lot of "author consortiums"--a pool of a few operating almost like an imprint. What are your thoughts on that? Maybe I'll blog on that tomorrow . . . .

Mark Terry 10:05 AM, October 27, 2010  

Interesting. I've been doing some of this lately, too.

Spy Scribbler 11:09 AM, October 27, 2010  

That's wonderful! Good luck, guys!

Kath Calarco 12:09 PM, October 27, 2010  

"author consortiums"--a pool of a few operating almost like an imprint.

Interesting thought, Erica, so traditionally non-traditional. :-)

In the end, if there is one, I'm left wondering about, as well as sitting upon, the self-publishing-novel fence. Will household name authors go the self-publishing route, as well as the excellent literary fiction writers (Jeffrey Euginedes, Charles Baxter, Margaret Atwood)? Will the art suffer for bigger profits?

Money is nice, no question, but I'm still a bit concerned about investing money without a hint of return.

Erica Orloff 12:23 PM, October 27, 2010  

Kath:
It will be interesting to see. I can't imagine someone like Margaret Atwood wanting to TAKE ON the business aspects. I can't imagine her not wanting HER editor. Publishing is still very much about relationships. So it will be interesting, that's for sure!!!

Jon VanZile 1:32 PM, October 27, 2010  

Kath,

For my two cents ... A few best-selling authors have already transitioned to self-publishing, but no "marquee" names yet. I think it's only a matter of time until one (or more) of these big names disentangles himself or herself from their contractual obligations and makes a splash by teaming up with Amazon or just going on their own. Why wouldn't they? If you can make more money by selling a fraction as many books, it just makes economic sense. And for the record, Atwood self-published her first book.

And yeah, Erica, I could see consortiums starting up, perhaps under the aegis of an agent. Remember when Andrew Wylie threatened to publish all of his authors electronically himself? Sure, it was a negotiating thing, but what if, say, a few top thriller authors got together and announced brand of their own? Could be interesting.

Among the many threads in this ball of yarn, I have to say I'm not really on board with the argument that poor quality will hurt self-publishing in the long run. For a few reasons.

1. There are already way too many books to read every one. I do think that traditionally published books are generally higher quality than self-published books, but that doesn't mean they are more viable in the marketplace. The fact is, consumers will only actually read a fraction of the available books.

2. People are perfectly capable of selecting their own books. This is kind of related to point one, but readers make their own hits, and publishers and the industry are frequently caught by surprise. Why would self-publishing be any different? Readers will choose what they like and recommend it.

3. The Twilight effect. I know you're not big on saying negative things about other authors, but ... let's just say it's a good thing I wasn't SM's crit partner. The world might never have met Bella and Edward. So this relates to #2: you can't account for taste. Once a book is clean and been through editing, quality is subjective. And as for getting books clean? Well, that's what we're here for ...

So yeah, there's a lot of dreck in the self-publishing world, and in general, the books are inferior quality to the traditionally published books. But does that really matter overall? The ones that resonate with people will rise to the top, just like traditional books, and create their own fan base.

Jon VanZile 1:32 PM, October 27, 2010  
This comment has been removed by the author.
Jon VanZile 1:32 PM, October 27, 2010  
This comment has been removed by the author.
Joe Barone 1:59 PM, October 27, 2010  

This is very useful information. Thanks for sharing it.

Erica Orloff 2:08 PM, October 27, 2010  

Jon:
You point about Twilight was something I really had to get over (we talked about this). And it's a really good point.

E

Anonymous 6:27 PM, October 27, 2010  

Yeah, fiction is the last to get onboard digital publishing, too. I've worked in that side of publishing for decades now - lol! But wishing you the best in your next venture. I'm a big fan of your writing - good to know about the editing side, too.

Jude Hardin 6:55 PM, October 27, 2010  

Congrats Jon and Erica! Wishing you much success with this.

Sarah Laurenson 1:23 AM, October 28, 2010  

Congrats! I hope this is a very successful venture for you.

Konrath is self-pubbing now, yes? And finally making money as an author - ya know, enough to quit the day job?

At least those are the rumors I've been hearing.

Nadine 3:22 AM, October 28, 2010  

Congratulations to Jon and Erica!! Very exciting!!

Heather Kelly 9:05 AM, October 28, 2010  

Very cool, Erica! I'm glad that this side of your writing business is growing, and I'm hoping it will be very lucrative! Congrats!

Erica Orloff 12:00 PM, October 28, 2010  

Thanks, Kathy . . .

I've really had it thrive on referral only, but it's nice to hang a shingle so it's easier to find that side of me.

Melanie Hooyenga 6:49 AM, October 29, 2010  

That's so cool! Good luck and congrats on pulling it all together!

LA Burton 10:07 PM, October 30, 2010  

Congrats!

Richard Levangie 10:15 AM, October 31, 2010  

Go Erica!


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